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portada McLuhan in Reverse: His General Theory of Media (GToM) (in English)
Type
Physical Book
Author
Publisher
Language
English
Pages
146
Format
Paperback
Dimensions
22.9 x 15.2 x 0.9 cm
Weight
0.23 kg.
ISBN13
9781433182464
Categories

McLuhan in Reverse: His General Theory of Media (GToM) (in English)

Robert K. Logan (Author) · Peter Lang Inc., International Academic Publi · Paperback

McLuhan in Reverse: His General Theory of Media (GToM) (in English) - Strate, Lance ; Logan, Robert K.

Physical Book

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Synopsis "McLuhan in Reverse: His General Theory of Media (GToM) (in English)"

Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.

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