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Measuring Marketing: The 100+ Essenitial Metrics Every Marketer Needs to Know, Third Edition (in English)
John A. A Davis (Author)
·
Lightning Source Inc
· Paperback
Measuring Marketing: The 100+ Essenitial Metrics Every Marketer Needs to Know, Third Edition (in English) - John A. A Davis
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Synopsis "Measuring Marketing: The 100+ Essenitial Metrics Every Marketer Needs to Know, Third Edition (in English)"
The demands of a globalized business world have led to the development of sophisticated methods for quantifying marketing success is written for marketing managers accountable for growth-driven activities that must yield measurable results and for senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 110 key metrics in perspective.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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