This indispensable guide contains twenty-one powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to accomplish the following: Build your customer base; Set yourself apart from the competition; Answer three crucial questions about any new product or service; Use market research and focus groups to fuel better decisions; Fulfill a basic emotional need for buyers; Determine the correct price point for your offerings; Become truly customer-focused; Make the most of your distribution channels; Master the concepts of specialization, differentiation, segmentation, and concentration; Give customers a reason to switch from your competitors; And more. Packed with time-tested marketing strategies, this practical and portable book demonstrates how to overcome the competition, increase sales and profitability, and dominate your market niche.
