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Multimodal Metaphor: 11 (Applications of Cognitive Linguistics [Acl], 11) (in English)
Charles J. (Edt) Forceville (Author)
·
De Gruyter Mouton
· Paperback
Multimodal Metaphor: 11 (Applications of Cognitive Linguistics [Acl], 11) (in English) - Charles J. (Edt) Forceville
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Synopsis "Multimodal Metaphor: 11 (Applications of Cognitive Linguistics [Acl], 11) (in English)"
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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