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Mystery Shopping - comparison of case studies (in English)
Stanislav Balvas
(Author)
·
LAP Lambert Academic Publishing
· Paperback
Mystery Shopping - comparison of case studies (in English) - Balvas, Stanislav
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Synopsis "Mystery Shopping - comparison of case studies (in English)"
Modern competition is the engine of progress for all the industries worldwide. This also applies to the hospitality industry. The main goal of the research was to find out according to what criteria the competence of mystery shoppers is achieved, controlled and stays stable. When exploring the professional activity of the mystery shopping company it was found that thanks to a number of collective highly skilled techniques as Emotional Intelligence of Daniel Goleman, general hospitality experience of mystery shoppers and data benchmarking, we made sure that secret shopping is still objective and strong enough to perform as one of the most important tools in indicating the level of hospitality services. Also, it was found that there might appear some issues related to data benchmarking activity of the surveyed mystery shopping company and decrease of pure professional motivation of mystery shoppers that depends on experience of each single person.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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