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New Technologies And Branding
Philippe Sachetti (Author)
·
ISTE LTD
· Hardcover
New Technologies And Branding - Philippe Sachetti
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Synopsis "New Technologies And Branding"
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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