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Online Political Communication: How to Use the Web to Build Consensus and Boost Participation (in English)
Gianluca Giansante
(Author)
·
Springer
· Paperback
Online Political Communication: How to Use the Web to Build Consensus and Boost Participation (in English) - Giansante, Gianluca
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Synopsis "Online Political Communication: How to Use the Web to Build Consensus and Boost Participation (in English)"
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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