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Organisational Responses to Social Media Storms: An Applied Analysis of Modern Challenges (in English)
Andy Phippen
(Author)
·
Emma Bond
(Author)
·
Palgrave MacMillan
· Hardcover
Organisational Responses to Social Media Storms: An Applied Analysis of Modern Challenges (in English) - Phippen, Andy ; Bond, Emma
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Synopsis "Organisational Responses to Social Media Storms: An Applied Analysis of Modern Challenges (in English)"
This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new 'risk' culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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