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People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt (in English)
Martin Butler
(Author)
·
Management Books 2000
· Paperback
People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt (in English) - Butler, Martin
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Synopsis "People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt (in English)"
This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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