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Persuade: The 4–Step Process to Influence People and Decisions (in English)
Andres Lares
(Author)
·
Jeff Cochran
(Author)
·
Shaun Digan
(Author)
·
Wiley
· Hardcover
Persuade: The 4–Step Process to Influence People and Decisions (in English) - Lares, Andres ; Cochran, Jeff ; Digan, Shaun
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Synopsis "Persuade: The 4–Step Process to Influence People and Decisions (in English)"
Transform your ability to persuade and negotiate with this practical new resource In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting. In this important book you'll discover: Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions Real world examples and practical exercises to illustrate and practice the concepts discussed A fun yet rigorous approach of a complex subject that can be practically applied in any business situation Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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