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Persuasive Signs (in English)
Ron Beasley (Author)
·
De Gruyter Mouton
· Hardcover
Persuasive Signs (in English) - Ron Beasley
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Synopsis "Persuasive Signs (in English)"
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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