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Pharmaceutical Marketing 4.0: Indian Context (in English)
Vijay Bhangale
(Author)
·
Pharmamed Press
· Hardcover
Pharmaceutical Marketing 4.0: Indian Context (in English) - Bhangale, Vijay
$ 39.96
$ 49.95
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Synopsis "Pharmaceutical Marketing 4.0: Indian Context (in English)"
The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager's library - a book s/he can refer to whenever s/he has to clarify concepts.Highlights of the Book - Covers marketing concepts which a pharma marketer needs to know - It focuses on latest concepts and examples - Provides frameworks that can be applied on-the-job - A summary is given at the end of each chapter for quick reference - It is backed by author's Industry experience coupled with academic experience of teaching the subject to students undergoing management program in Pharmaceutical & Healthcare ManagementBook is for whom? - Pharma Industry Marketing Practitioners - Students undergoing a Pharmaceutical /Healthcare Management Program
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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