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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (in English)
R. Govers; F. Go (Author)
·
Palgrave Macmillan
· Paperback
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (in English) - R. Govers; F. Go
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Synopsis "Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (in English)"
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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