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Political Marketing in the United States (in English)
Jennifer Lees-Marshment Brian Conley Kenneth Cosgrove (Author)
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Routledge
· Hardcover
Political Marketing in the United States (in English) - Jennifer Lees-Marshment Brian Conley Kenneth Cosgrove
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Synopsis "Political Marketing in the United States (in English)"
Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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