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Product Strategy: Mastering the Basics and Dominating the Competition (in English)
Gary Metcalfe
Synopsis "Product Strategy: Mastering the Basics and Dominating the Competition (in English)"
So you have a great product. Guess what? Your competitors have one as well.How do you ensure that your product stands out? How do you guarantee the success of your hard work? The answer:Product StrategyAll great products need a great strategy. In fact, a great strategy may save a mediocre product but very rarely does it work the other way!Learning the key elements of a great strategy is key to ensuring a productive rollout. Here's just a small taste of the problems a great strategy solves:Unclear product goalsCustomer miscommunicationPoor vision and hefty backlogsLack of feedbackPoor marketingand much much more.....Product strategy encompasses a large number of principles. In this book you will learn the basics which will help you get your strategy up and running in no time!Here's a small taste of what you'll learn:Elements of a great visionOptimal marketing strategiesCustomer feedbackHow to fix a bad strategyProduct managementImportant rolesCareers in product managementGrab your copy today and learn how you can ensure a successful product launch and create the results you desire within your organization!
