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portada Promotional Cultures: The Rise And Spread Of Advertising, Public Relations, Marketing And Branding
Type
Physical Book
Publisher
Topic
Media Studies
Pages
216
ISBN
0745639828
ISBN13
9780745639826
Categories

Promotional Cultures: The Rise And Spread Of Advertising, Public Relations, Marketing And Branding

Aeron Davis (Author) · Polity · Physical Book

Promotional Cultures: The Rise And Spread Of Advertising, Public Relations, Marketing And Branding - Aeron Davis

Physical Book

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Synopsis "Promotional Cultures: The Rise And Spread Of Advertising, Public Relations, Marketing And Branding"

Table Of Contentsdetailed Table Of Contentspreface And Acknowledgementspart One: Introduction, Producers, Consumers And Textschapter One Introductionchapter Two Production: Industry And Its Criticschapter Three Audiences And Consumerschapter Four Texts: Situating The Text In Promotional Culturepart Two: Commodities, Media And Celebritychapter Five Commodities: Promotional Influences On The Creation Of Stuffchapter Six News Media And Popular Culture: Promotion And Creative Autonomychapter Seven Celebrity Culture And Symbolic Powerpart Three: Politics, Markets And Societychapter Eight Politics And Political Representationchapter Nine Conflict And Pluralism In Civil Societychapter Ten Economies, Speculative Markets And Valuechapter Eleven Conclusionsbibliographyindex

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