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portada Proposal for Improvements in Digital Mkt in the Children's Clothing Industry (in English)
Type
Physical Book
Author
Publisher
Language
English
Pages
100
Format
Paperback
Dimensions
22.9 x 15.2 x 0.6 cm
Weight
0.16 kg.
ISBN13
9786204112374
Categories

Proposal for Improvements in Digital Mkt in the Children's Clothing Industry (in English)

Elvia Domenica Moreno Contreras (Author) · Our Knowledge Publishing · Paperback

Proposal for Improvements in Digital Mkt in the Children's Clothing Industry (in English) - Moreno Contreras, Elvia Domenica

Physical Book

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Synopsis "Proposal for Improvements in Digital Mkt in the Children's Clothing Industry (in English)"

Propose improvements in digital marketing as a relevant factor for the sustainability of micro and small businesses in the commerce sector, selling clothes for children between the ages of 1 to 7 years. The Methodology is descriptive, non-experimental design - transversal, executed the sample space constituted by 15 microenterprises, considering 100% of the population. The data obtained were from the application of the questionnaire with 15 questions, using the survey method, yielding as a result: Digital Marketing: Person: 53% have implemented Digital Marketing in their processes, they are also of the female gender. Processes: 33% of the entrepreneurs have already implemented digital programs. Technology: 80% have implemented Digital Marketing in their processes as part of continuous improvement for their business. Sustainability of the Entrepreneurship: Economic: 67% have digital technology as a support because it is part of their processes. Social: 73% have seen the need to implement BIOSECURITY processes. Environmental: 67% to restart their business had to implement accessories of green ideas.

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