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Psychology of the Consumer and its Development (in English)
Webb (Author)
·
Springer
· Hardcover
Psychology of the Consumer and its Development (in English) - Webb
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Synopsis "Psychology of the Consumer and its Development (in English)"
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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