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portada Public Relations and Communication Management in Europe (Mouton Reader) (in English)
Type
Physical Book
Year
2004
Language
English
Pages
488
Format
Hardcover
ISBN
3110176114
ISBN13
9783110176117

Public Relations and Communication Management in Europe (Mouton Reader) (in English)

Van Ruler, B. (Author) · De Gruyter Mouton · Hardcover

Public Relations and Communication Management in Europe (Mouton Reader) (in English) - van ruler, b.

Physical Book

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Synopsis "Public Relations and Communication Management in Europe (Mouton Reader) (in English)"

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.

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