Share
Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment (in English)
Kunieda, Tomoki ; Koichi, Yamamura ; Miyabe, Junichiro (Author)
·
Routledge
· Hardcover
Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment (in English) - Kunieda, Tomoki ; Koichi, Yamamura ; Miyabe, Junichiro
$ 119.00
$ 170.00
You save: $ 51.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Thursday, June 13 and
Monday, June 24.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment (in English)"
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
