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Purple Goldfish Workbook: 10 Ways to Attract Raving Customers (in English)
Stan Phelps
(Author)
·
Evan Carroll
(Author)
·
9 Inch Marketing
· Paperback
Purple Goldfish Workbook: 10 Ways to Attract Raving Customers (in English) - Carroll, Evan ; Phelps, Stan
$ 31.96
$ 39.95
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Synopsis "Purple Goldfish Workbook: 10 Ways to Attract Raving Customers (in English)"
Are you looking to stand out from your competition?Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other business is, too... So, how can you stand out in a sea of sameness?This Purple Goldfish Workbook is designed as a companion to the book Purple Goldfish 2.0. The workbook aims to provide a step by step process for customer experience design. It is a roadmap for implementing Purple Goldfish Strategy in your organization. The benefit is differentiation, loyalty, and word of mouth. The workbook is broken up into three main parts: Part 1 - (The Why) Introduction - the case for focusing on customer experience.Part 2 - (The What) Key Concepts - the 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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