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Qualitative Marketing Research: A Cultural Approach (in English)
Anu Valtonen
(Author)
·
Johanna Moisander
(Author)
·
Sage Publications Ltd
· Hardcover
Qualitative Marketing Research: A Cultural Approach (in English) - Moisander, Johanna ; Valtonen, Anu
$ 195.67
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Origin: United Kingdom
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Synopsis "Qualitative Marketing Research: A Cultural Approach (in English)"
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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