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Real Money from Virtual Reality - Entrepreneur Edition: How to successfully launch your VR product in the location-based entertainment industry. (in English)
Bob Cooney
(Author)
·
Bob Cooney
· Paperback
Real Money from Virtual Reality - Entrepreneur Edition: How to successfully launch your VR product in the location-based entertainment industry. (in English) - Cooney, Bob
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Synopsis "Real Money from Virtual Reality - Entrepreneur Edition: How to successfully launch your VR product in the location-based entertainment industry. (in English)"
Virtual Reality was supposed to be the next big consumer technology, but one thing was missing: It didn't actually solve a consumer problem. More than $10 billion invested in startups is at risk of evaporating. Companies are pivoting to location-based entertainment as a means to build awareness, revenue, and runway. Selling to entertainment operators requires a deep understanding of the market that most VR companies don't possess. Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.
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The book is written in English.
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