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portada Reinventing the Latino Television Viewer: Language, Ideology, and Practice (in English)
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
182
Format
Paperback
ISBN13
9781498506656
Categories

Reinventing the Latino Television Viewer: Language, Ideology, and Practice (in English)

Christopher Chaavez (Author) · Rowman And Littlefield · Paperback

Reinventing the Latino Television Viewer: Language, Ideology, and Practice (in English) - Christopher Chaavez

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Synopsis "Reinventing the Latino Television Viewer: Language, Ideology, and Practice (in English)"

Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chavez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry--the exploitation of consumer markets and the suppression of Latino forms of speech.

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