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Relationship Marketing (in English)
Martin Christopher Adrian Payne David Ballantyne (Author)
·
Routledge Chapman Hall
· Hardcover
Relationship Marketing (in English) - Martin Christopher Adrian Payne David Ballantyne
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Synopsis "Relationship Marketing (in English)"
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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