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Reputation Management: Revised Edition (in English)
Elearn
(Author)
·
Routledge
· Paperback
Reputation Management: Revised Edition (in English) - Elearn
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Origin: United Kingdom
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Tuesday, July 09 and
Friday, July 19.
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Synopsis "Reputation Management: Revised Edition (in English)"
This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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