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Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (in English)
James E. Sallis
(Author)
·
Geir Gripsrud
(Author)
·
Ulf Henning Olsson
(Author)
·
Springer
· Paperback
Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (in English) - Sallis, James E. ; Gripsrud, Geir ; Olsson, Ulf Henning
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Synopsis "Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (in English)"
Preface.- Part 1: Designing the Study.- Chapter 1: Research Methods and Philosophy of Science.- Chapter 2: The Research Process and Problem Formulation.- Chapter 3: Research Design.- Part 2: Data Collection.- Chapter 4: Secondary Data and Observation.- Chapter 5: Qualitative Methods.- Chapter 6: Questionnaire Surveys.- Chapter 7: Sampling.- Part 3: Quantitative Data Analysis.- Chapter 8: Simple Analysis Techniques.- Chapter 9: Hypothesis Testing.- Chapter10: Regression Analysis.- Chapter 11: Cluster Analysis and Segmentation.- Chapter 12: Factor Analysis.- Part 4: Reporting.- Chapter 13: Reporting Findings.- Index.
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The book is written in English.
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