Share
rethinking marketing: towards critical marketing accountings (in English)
Douglas Brownlie
(Illustrated by)
·
Michael Saren
(Illustrated by)
·
Robin Wensley
(Illustrated by)
·
Sage Publications Ltd
· Hardcover
rethinking marketing: towards critical marketing accountings (in English) - Brownlie, Douglas ; Saren, Michael ; Wensley, Robin
$ 202.74
$ 214.00
You save: $ 11.26
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Friday, June 21 and
Monday, June 24.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "rethinking marketing: towards critical marketing accountings (in English)"
This is an important text. It brings together critical reflections on the discipline′s contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing′ - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
