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Rolling Out New Products Across International Markets (in English)
G. Chryssochoidis
(Author)
·
Palgrave MacMillan
· Paperback
Rolling Out New Products Across International Markets (in English) - Chryssochoidis, G.
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Synopsis "Rolling Out New Products Across International Markets (in English)"
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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