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Run With Foxes: Make Better Marketing Decisions (in English)
Paul Dervan (Author)
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Harriman House Ltd
· Paperback
Run With Foxes: Make Better Marketing Decisions (in English) - Paul Dervan
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Synopsis "Run With Foxes: Make Better Marketing Decisions (in English)"
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't. He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world's most respected marketers, this is the ultimate insider's guide to being a better marketer.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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