Name: Selling the Cow: The Five Pillars of Disruptive Thinking
Price: 7.99 USD
Availability: InStock
Author: D.W. Small
ISBN: 9781734941104

portada Selling the Cow: The Five Pillars of Disruptive Thinking

Type

Physical Book

Author

D.W. Small

Format

Paperback

ISBN13

9781734941104

Synopsis "Selling the Cow: The Five Pillars of Disruptive Thinking"

Based on Graetz's model that strategic thinking is "to seek innovation and imagine new and very different futures that lead to redefining of strategy", Selling The Cow takes a look at the parable of Jack and The Beanstalk as the archetype for disruptive thinking. This book identifies five key principles found within this parable that are the cornerstone of disruptive thinking. By using metaphorical comparisons such as the unobserved history of why Jack and his mother were struggling in the first place, to the final outcome, Selling The Cow uses a novel concept to introduce the need for disruptive thinking in individuals and organizations.