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portada Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy) (in English)
Type
Physical Book
Publisher
Author
Year
2013
Language
English
Pages
210
Format
Hardcover
ISBN13
9781137361714
Edition No.
2013
Categories

Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy) (in English)

Jian Wang (Author) · Aiaa · Hardcover

Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy) (in English) - Jian Wang

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Synopsis "Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy) (in English)"

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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