Origin: Chile
(Import costs included in the price)
It will be shipped from our warehouse between Thursday, June 20 and Thursday, July 04.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Smoke Selling y El Retrato del Rey
Francisco Javier, Suso ; Suso, Javier
Synopsis "Smoke Selling y El Retrato del Rey"
No es novedad que las bases de la publicidad y el marketing, las ironicamente llamadas ""industria de la venta de humo"", estan siendo fuertemente sacudidas por las nuevas tecnologias. Lo que hasta ahora funcionaba ya no lo hara en el futuro. Se ha pasado de la era del producto, a la era de la marca, y la siguiente es la era del consumidor, cuyas reglas son poco claras, ya que nos enfrentamos a nuevas tecnologias que modificaran la forma de interactuar entre empresas y clientes. / The basis of advertising and marketing are being buffeted by new technologies. We are about to begin the era of the consumer whose rules are unclear, while we are faced with new technologies that will change the way companies and customers interact.