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portada Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) (in English)
Type
Physical Book
Publisher
Author
Year
2015
Language
English
Pages
250
Format
Hardcover
ISBN13
9783319219899
Edition No.
1
Categories

Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) (in English)

Amy Van Looy (Author) · Springer · Hardcover

Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) (in English) - Amy Van Looy

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Synopsis "Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) (in English)"

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

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