Share
Sports and City Marketing in European Cities (in English)
Alexander H. J. Otgaar
(Author)
·
Erik Braun
(Author)
·
Routledge
· Paperback
Sports and City Marketing in European Cities (in English) - Berg, Leo Van Den ; Braun, Erik ; Otgaar, Alexander H. J.
$ 71.14
$ 118.56
You save: $ 47.43
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: United Kingdom
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, June 12 and
Monday, June 24.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Sports and City Marketing in European Cities (in English)"
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
