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portada Sports Sponsorship and Branding (World Association for Sport Management Series) (in English)
Type
Physical Book
Publisher
Author
Language
English
Pages
328
Format
Hardcover
ISBN13
9781032603902
Edition No.
1

Sports Sponsorship and Branding (World Association for Sport Management Series) (in English)

Ho Keat Leng (Editor) James J. Zhang (Editor) (Author) · Routledge · Hardcover

Sports Sponsorship and Branding (World Association for Sport Management Series) (in English) - Ho Keat Leng (Editor) James J. Zhang (Editor)

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Synopsis "Sports Sponsorship and Branding (World Association for Sport Management Series) (in English)"

This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

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The book is written in English.

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The binding of this edition is Hardcover.

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