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portada Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth (in English)
Type
Physical Book
Publisher
Author
Year
2002
Language
English
Pages
272
Format
Paperback
ISBN
0738206830
ISBN13
9780738206837
Edition No.
1
Categories

Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth (in English)

Steven Walker (Author) · Basic Books · Paperback

Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth (in English) - Steven Walker

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Synopsis "Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth (in English)"

In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation and profitable growth.

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