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Start-Up: A Practical Guide to Starting and Running a new Business (Management for Professionals) (in English)
Tom Harris (Author)
·
Springer
· Hardcover
Start-Up: A Practical Guide to Starting and Running a new Business (Management for Professionals) (in English) - Tom Harris
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Synopsis "Start-Up: A Practical Guide to Starting and Running a new Business (Management for Professionals) (in English)"
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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