Share
Storyscaping: Stop Creating Ads, Start Creating Worlds
Darren Mccoll Gaston Legorburu (Author)
·
Wiley
· Hardcover
Storyscaping: Stop Creating Ads, Start Creating Worlds - Darren McColl Gaston Legorburu
Out of Stock
We'll email you when the book is available again
Synopsis "Storyscaping: Stop Creating Ads, Start Creating Worlds"
How to use powerful tools to engage customers with your brandMarketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.Shows how to map how the consumer engages with the category and product/serviceExplains how to develop an organizing idea and creative plan for an immersive storyscape experienceDefines the role of marketing channels around the organizing ideaEstablishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
