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Studies on political communication (in English)
Luis Gallardo Vera
(Author)
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Our Knowledge Publishing
· Paperback
Studies on political communication (in English) - Gallardo Vera, Luis
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Synopsis "Studies on political communication (in English)"
In a socio-historical context in which politics and strategic communication are synergistically intertwined, this book deals with political communication managed by different social actors: universities, political parties and social movements. These actors generate images that are introjected in the individuals that make up civil society and result in attitudes and behaviors. The book's main objective is to understand the nature of political communications carried out by these actors from the prism of advertising and public relations.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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