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Study of buying habits in toy and clothing products (in English)
Gabriela Bueno
(Author)
·
Valeria Domínguez
(Author)
·
Our Knowledge Publishing
· Paperback
Study of buying habits in toy and clothing products (in English) - Bueno, Gabriela ; Domínguez, Valeria
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Synopsis "Study of buying habits in toy and clothing products (in English)"
This book includes a study of the buying habits of women in the city of Cuenca, related to the acquisition of clothes and toys for their nephews or godchildren from 0 to 11 years old. From the use of statistical techniques and tests such as variance analysis and chi-square, a descriptive research of transversal cut is carried out, by means of a probabilistic sampling by strata; with the purpose of corroborating hypothesis; in the same way, the main variables of purchase decision and the dependence with the annual income are compared, where it can be appreciated that it is a heterogeneous market segment for the implementation of strategies and marketing plans, reason why this niche represents a very attractive subject for future investigations since it moves millions of dollars at world-wide level. The research will contribute to the consideration of changes in society, and its approach to this group and others, which represent non-traditional market segments whose needs have not had greater attention from the commercial sector.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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