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Technological Innovation: Strategy and Management (in English)
Juan Vicente GarcÍA ManjÓN (Author)
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· Hardcover
Technological Innovation: Strategy and Management (in English) - Juan Vicente GarcÍA ManjÓN
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Synopsis "Technological Innovation: Strategy and Management (in English)"
Technological Innovation: Strategy and Management offers a comprehensive analysis of technological innovation management from a strategic and integrated approach. The book covers the most relevant topics on the discipline of Innovation Management, such as the conceptual framework for innovation and technology, the study of innovation sources, the strategic management of innovation and technology, innovation enablers (organization, leadership, culture, human capital, creativity and learning), innovation outcomes (product and process innovation), and the evaluation and control of the innovation process. It particularly highlights the role of innovation and technology to build sustainable competitive advantages. The book references the most relevant and updated research work in this realm. This can be helpful for researchers, scholars and practitioners who want to have an updated guide on the state-of-the-art technological innovation management.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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