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portada The 1992 Presidential Campaign: A Communication Perspective (in English)
Type
Physical Book
Publisher
Author
Year
1994
Language
English
Pages
288
Format
Paperback
ISBN
027594560x
ISBN13
9780275945602
Categories

The 1992 Presidential Campaign: A Communication Perspective (in English)

Denton, Robert E. (Author) · Praeger · Paperback

The 1992 Presidential Campaign: A Communication Perspective (in English) - denton, robert e.

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Synopsis "The 1992 Presidential Campaign: A Communication Perspective (in English)"

Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essentially exercises in the creation, recreation, and transmission of significant symbols through human communication. As we attempt to make sense of our environment, political bits of communication inform our voting choices, world views, and legislative desires. This volume considers the 1992 presidential campaign from a communication perspective. Each chapter focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases, the nomination conventions, the debates, political advertising, the discussion and framing of issues, candidate images, the role and impact of network and local news, electronic town hall meetings, and C-Span.

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