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the advertising business (in English)
John Philip Jones
(Author)
·
Sage Publications, Inc
· Paperback
the advertising business (in English) - Jones, John Philip
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Synopsis "the advertising business (in English)"
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single knowledge bank′ of theory and practice for advertising students and professionals.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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