Share
The Basics of Media Writing: A Strategic Approach (in English)
Scott A. Kuehn; James Andrew Lingwall (Author)
·
Cq Press
· Paperback
The Basics of Media Writing: A Strategic Approach (in English) - Scott A. Kuehn; James Andrew Lingwall
$ 109.59
$ 136.99
You save: $ 27.40
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Thursday, June 27 and
Monday, July 01.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "The Basics of Media Writing: A Strategic Approach (in English)"
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
