Origin: Spain
(Import costs included in the price)
It will be shipped from our warehouse between Monday, June 24 and Monday, July 08.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
The Brand gap (in German)
Marty Neumeier
Synopsis "The Brand gap (in German)"
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
the new definition of brand
the five essential disciplines of brand-building
how branding is changing the dynamics of competition
the three most powerful questions to ask about any brand
why collaboration is the key to brand-building
how design determines a customer’s experience
how to test brand concepts quickly and cheaply
the importance of managing brands from the inside
220-word brand glossary
