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The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook (in English)
J. Gray
(Author)
·
Palgrave MacMillan
· Paperback
The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook (in English) - Gray, J.
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Synopsis "The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook (in English)"
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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