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the essentials of marketing research (in English)
Lawrence Silver
(Author)
·
Robert E. Stevens
(Author)
·
Bruce Wrenn
(Author)
·
Routledge
· Hardcover
the essentials of marketing research (in English) - Silver, Lawrence ; Stevens, Robert E. ; Wrenn, Bruce
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Synopsis "the essentials of marketing research (in English)"
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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