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The Focused Interview: A Manual of Problems and Procedures (in English)
Robert K. Merton
(Author)
·
Free Press
· Paperback
The Focused Interview: A Manual of Problems and Procedures (in English) - Robert K. Merton, Marjorie Fiske, Patricia L. Kendall
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Synopsis "The Focused Interview: A Manual of Problems and Procedures (in English)"
The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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