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The impact of e-commerce on traditional retail (in English)
Julio Cesar Peña Viana
(Author)
·
Nicol Estefani Camacho Ramirez
(Author)
·
Our Knowledge Publishing
· Paperback
The impact of e-commerce on traditional retail (in English) - Peña Viana, Julio Cesar ; Camacho Ramirez, Nicol Estefani
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Synopsis "The impact of e-commerce on traditional retail (in English)"
As e-commerce grows more than ever, traditional retailers are losing market share and it has become necessary for them to implement new strategies to counteract this effect, although many have chosen to take advantage of the advantages and growth opportunities it offers.Will such strategies be enough for brick and mortar retailers to survive the new market trends?
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The book is written in English.
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